STAR Strategy 2030

Koblenz, July 14, 2022 – The Stabilus Group, headquartered in Koblenz, Germany, is one of the world’s leading suppliers of motion control technologies. With its future strategy STAR 2030, the company defines its further strategic direction. The guiding principle of the strategy, which was developed by the global management team, is the vision of the “global market leader in intelligent motion control technologies”. An overview of the goals established in STAR 2030:

1. Profitable and sustainable growth

Group sales are planned to reach two billion euros at an EBIT margin of 15% by 2030 (2021: EUR 937.7 million). The goal is to achieve continuous growth in all world regions, with particular focus on Asia-Pacific. To fully exploit its expansion potential and increase its resilience to market cycles, the company will continue its transformation to a diversified automotive and industrial supplier. In this context, five expert brands acquired in recent years (ACE, Hahn Gasfedern, General Aerospace, Fabreeka and Tech Products) have been consolidated in the newly formed business unit Industrial.

This also aims at supporting a positive share valuation in the long term and increasing the room for strategic acquisitions, investments, and joint ventures. This external growth is seen as a parallel pillar to the targeted organic growth of 6% per year.

2. Company of choice

The Stabilus management sees continuous improvement in customer and employee satisfaction as an essential lever for achieving market goals, because motivated employees are the key to healthy growth. The goal is an open, dialog-oriented, and appreciative management culture. The Stabilus Group is also subject to external evaluation by means of the Net Promoter Score (NPS). It measures the willingness of customers and employees to recommend a company to others. The target value is a very high score of 50 by 2030.

3. Next level motion control solutions

From 2030, at least 25% of the Stabilus Group’s sales are to be based on new products and solutions. An important pillar for this is the continued innovation of mechanical and electrical components. The company believes there will continue to be high demand for them in all market segments. At the same time, more and more applications are calling for the integration of such components into smart, digitized, and automated overall motion control solutions. To successfully participate in this trend, the company is promoting its already introduced transformation from component supplier to system partner. For this, the company intends to further expand its own solution and software expertise on the one hand, and to build an extensive external network, in the role of the “Motion Ecosystem Manager”, with a large number of strategically important partners on the other hand.

4. Model corporate citizen

As a globally active company, the Stabilus Group is committed to the goals of ecological, economic and social sustainability according to the Sustainable Development Goals (SDG) of the United Nations. Regarding global climate change, the achievement of reducing the CO2 footprint by 2030 needs to be emphasized. The goal shall be achieved by speeding up the continuation of ongoing projects as well as the realization of new ones at all sites. With these and other initiatives, the company is not only consolidating its ethical commitment, but also its role as a future-oriented partner, supplier and employer.

Press contact:

Christian Kirchbaumer
Head of Global Marketing
Stabilus Business Unit Industrial
T +49 (0)2173 - 9226-4032


About Stabilus

Stabilus is one of the world's leading providers of motion control solutions for customers across a broad spectrum of industries including mobility, health, recreation, furniture, energy, construction, industrial machinery and automation. With more than eight decades of demonstrated expertise, Stabilus offers reliable and innovative motion control solutions that enable, enhance and automate opening, closing, lifting, lowering and adjusting actions. The company's customized damping and vibration isolation technology protects against shocks, vibrations and noise. Employing a workforce of more than six thousand worldwide, the company has its operational headquarters in Koblenz, Germany. In the 2021 fiscal year, Stabilus has reported revenue of €937.7 million. Stabilus has a global production network encompassing plants in eleven countries. Additionally, the Group maintains regional offices and relations to sales partners in over fifty countries in Europe, North and South America, as well as in Asia-Pacific. Stabilus SE is listed in the Prime Standard segment of the Frankfurt Stock Exchange and included in the SDAX index.

Important notice

This press release may contain forward-looking statements based on current assumptions and forecasts made by Stabilus Group management and other information currently available to Stabilus. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here.